Getting Heard: Advertising for Startups

Joe Johnson, Ph.D. Entrepreneur. Investor. Startup Expert. If you build it, they will come - right? Not exactly. Getting heard and seen as a new company will have its issues. Unless you already have an established brand, a new product or service alone probably will have trouble getting heard and won’t draw the masses to [...]

By |Entrepreneurship|

Effective Team Building for Startups

Joe Johnson, Ph.D. Entrepreneur. Investor. Startup Expert. When it’s time to hire and begin team building for your startup, there’s a standard set of task boxes to check: hiring the right people, ensuring that the focus is on growth and innovation, working together toward common goals, etc. Once the new team is in place, though, [...]

By |Entrepreneurship|

Is a Lean Startup For You?

Joe Johnson, Ph.D. Entrepreneur. Investor. Startup Expert. Entrepreneurship and business are replete with associated jargon: value-add, competencies, SMART goals, etc. One term that has been floating around for the past few years is 'lean startup' - and it’s no wonder. The phrase is enticing and so are the ideas behind it. At first glance, you [...]

By |Entrepreneurship|
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