Achieving Follow-On Success After Failure

Joe Johnson, Ph.D. Entrepreneur. Investor. Start-up Expert. Sometimes failure isn’t the end, but a new beginning. While fear of failing can stop would-be entrepreneurs in their tracks, actual failure provides many lessons for future success. How can you effectively mine that failure for all it’s worth when you’re faced with a crumbling dream? The Benefits [...]

By |Entrepreneurship|

Knowing When to Pivot Your Startup

Joe Johnson, Ph.D. Entrepreneur. Investor. Startup Expert. I get it - your startup is your precious baby. You love the idea and you’ve invested tons of hours, gallons of sweat, and more blood and tears than you’d like to remember. But sometimes it’s necessary to move on from that initial idea and pivot in order [...]

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Entrepreneurs: How to Overcome Your Fear of Failure

Joe Johnson, Ph.D. Entrepreneur. Investor. Startup Expert. Fear of failure is the most common fear experienced by new entrepreneurs when starting a business. As I discussed in an earlier post, the fear of failure can be broken down into categories and is widely accepted as part of the entrepreneurship journey. The question is, how do you [...]

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SMART Goals for Today’s Entrepreneurs

Joe Johnson, Ph.D. Entrepreneur. Investor. Startup Expert. The importance of SMART goals cannot be overstated. SMART goals can help to make the impossible possible. They help by creating a roadmap for your vision. Not everyone is a fan of SMART goals. Some people will tell you that it’s better to aim for hard-to-reach goals and [...]

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The Bullseye: Knowing Your Target Audience

Joe Johnson, Ph.D. Entrepreneur. Investor. Startup Expert. Knowing Your Target Audience Knowing the audience for your business, your web presence, and your content can help you to achieve your goals . Here’s a hint: your target audience isn’t everyone. While most of us would love to run a business with such widespread appeal that everyone [...]

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