Tools to Help Your Startup Team Be More Efficient

Joe Johnson, Ph.D. Entrepreneur. Investor. Startup Expert. Whether your startup team consists of you alone, you and a partner, or you and ten other people, there are a number of excellent tools that can aid you in becoming more productive and efficient. From recording your various processes to creating a catalog of communications, online tools [...]

By |Entrepreneurship|

Honing Your Pitch and Promoting Yourself

Joe Johnson, Ph.D. Entrepreneur. Investor. Startup Expert. Our attention spans are short and may be getting shorter thanks to our culture of instant gratification. With everything under the sun available on-demand and deliverable via overnight shipping, competing for airtime can be challenging, even in conversation. Add to that the fact that human beings make snap [...]

By |Entrepreneurship|

How Important Are Sales and Marketing to a New Startup?

Joe Johnson, Ph.D. Entrepreneur. Investor. Startup Expert. When choosing your startup team, you need to be selective. These people will be largely responsible for the future of your business. They’ll be contributing ideas, supporting your endeavors, and helping to carve a niche for your product or service in the marketplace. Often, when choosing team members, [...]

By |Entrepreneurship|

Can You Really Succeed as a Social Entrepreneur?

Joe Johnson, PhD Entrepreneur. Investor. Startup Expert. The rise of social entrepreneurship suggests that many people believe that one can have a successful business that also addresses social issues such as food shortages, homelessness, poverty, and more. Sounds ideal, right? But, how do you measure success? Is it in profitability or in impact? Is it [...]

By |Entrepreneurship|
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