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How to Pitch Your Business

Joe Johnson, Ph.D. Entrepreneur. Investor. Startup Expert. When you’re standing before an investor, you must be able to seize the moment quickly and decisively. Investors will be able to sense if you’re at all unsure of your product or company. They may discern a slight hesitation or note your inability to answer questions with clarity [...]

By |Entrepreneurship|

Understanding Your End Game

Joe Johnson, Ph.D. Entrepreneur. Investor. Startup Expert. It may sound foolish to focus on the finish line when you're just gearing up for the race, but having an exit strategy can be a vital element of startup success. While famed investor Mark Cuban has denigrated the importance of having an exit strategy, I believe that [...]

By |Entrepreneurship|

Keeping Groupthink Away From Your Planning Table

Joe Johnson, Ph.D. Entrepreneur. Investor. Startup Expert. Groupthink can lead to important questions going unasked and assumptions remaining unchallenged. This is problematic for any company. How can you put an end to groupthink before it takes hold and create an environment in which ideas flourish and may be respectfully challenged at the planning table? What [...]

By |Entrepreneurship|

How Perfectionism Can Tank Your Startup

Joe Johnson, Ph.D. Entrepreneur. Investor. Startup Expert. Most of us want things to be "just right," from our morning cup of coffee to the budget reports we’re handed by staff. However, that need for things to be a certain way - for perfection - can present a problem. The Problem With ‘Perfect’ When we set [...]

By |Entrepreneurship|

Being Smart with Finances When Starting a Company

Joe Johnson, Ph.D. Entrepreneur. Investor. Startup Expert. Whether you’re bootstrapping, have accepted a loan, or are being financed by investors, money - and how you use it - matters. Every business must have a budget, and while that concept may, for some, imply a degree of penny-pinching, others correctly view it as a path toward [...]

By |Entrepreneurship|

Defining Your Startup Culture

Joe Johnson, Ph.D. Entrepreneur. Investor. Startup Expert. According to France Frei and Anne Morriss’ article “Culture Takes Over When the CEO Leaves the Room,” “... culture guides discretionary behavior and it picks up where the employee handbook leaves off. Culture tells us how to respond to an unprecedented service request. It tells us whether to [...]

By |Entrepreneurship|

Kauffman Index Provides Insight into Startup Environment

Joe Johnson, Ph.D. Entrepreneur. Investor. Startup Expert. We don’t run our businesses in a vacuum. Anyone seeking to establish a startup should take careful note of the current business landscape so that they’re prepared to jump in with their eyes open. Entrepreneurial research can help you to determine whether it’s a good time to start [...]

By |Entrepreneurship|

Staying Flexible While Starting Up

Joe Johnson, Ph.D. Entrepreneur. Investor. Startup Expert. A startup company is very much akin to an experiment. Despite beginning with an hypothesis that your product or service will fill a need of your target audience, you aren't completely sure whether that’s a sufficient foundation on which to build a profitable business. One possible path forward [...]

By |Entrepreneurship|

Failing Gracefully: Learning From Disaster

Joe Johnson, Ph.D. Entrepreneur. Investor. Startup Expert. Most entrepreneurs have met with failure at least once in the course of their professional lives. There’s a reason that the fear of failure stops many from even attempting to start a business. Namely, that new businesses do fail more often than not. In an ideal world, our [...]

By |Entrepreneurship|

Business Structures: Investigating Partnership Types

Joe Johnson, Ph.D. Entrepreneur. Investor. Startup Expert. The initial choice you make with respect to business structure may carry wide-ranging legal implications. Prior to committing to a particular structure, it’s essential to thoroughly investigate the potential impact of each on your company. Despite having covered the various available structures in a previous article, I wanted [...]

By |Entrepreneurship|
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